Tag Archives: Public Relations

Confessions of an Entry-Level PR Pro

29 Mar

I had the opportunity to guest blog for PR Sunrise (@Worob) on my experiences as a new PR pro. Here’s a sneak peak.

College, I’ve often claimed, is the best thing since sliced bread. The sad thing, it’s over in just four short years and then we are well on our way to the daunting, yet intriguing real world.  After sitting through nearly two million minutes of class throughout the course of our youth, suddenly a piece of paper is slipped our way deeming us worthy… Read the full post here.

Manners are free…

24 Feb

This article I wrote appeared in today’s HoosierPRSA newsletter, but I also wanted to post it on my blog for discussion.

Social Media; a treasure to many and a monster to a few. I think it is safe to say most everyone in our industry has engaged in social media via one form or another. Without much direction, everyone began posting, linking and tweeting away. Both excellent conversation and even large controversy have been the result of a platform with little-to-no rules.

Here are just a few do’s and don’ts on social media etiquette. I’m sure we each have our own unique experience so feel free to share your rules — I’d love to hear what you have to say.

  • Do personalize your messages, especially when making connections on LinkedIn and Facebook.
  • Don’t flood all outlets with the same content, be sure to provide new content or alter messaging to fit the specific audience. In other words, don’t link all platforms together, Twitter to LinkedIn, Facebook to Twitter, etc.
  • Do mix personal with professional, but be smart about it. Have a personality but be ready to take responsibility for your actions.
  • Don’t be a robot.
  • Do respond to people trying to engage in conversation with you.
  • Don’t try and connect with people on Facebook or LinkedIn you don’t know. Those are more personal platforms and you are better off beginning with the ‘follow’ button on Twitter.
  • Do offer to help people when possible. But don’t always expect something in return.
  • Don’t tell me everything; it adds noise instead of value.
  • Do contribute something more. As contradictory as it sounds, Twitter is a great place to lead and not always follow.
  • And finally, don’t ever auto DM or spam.

What social media etiquette rules do you live by?

Help A PR Pro Out (HAPPO)

15 Feb

Do you live in Indianapolis?

Are you currently looking for a job in Public Relations?

Do you have a friend who is looking for a job in Public Relations?

Are you interested in joining a growing industry?

If you answered yes, I have just the program that can help. Last week, Arik Hansen and Valerie Simon introduced a new online movement called Help A PR Pro Out (HAPPO). As the Indianapolis representative, I will be making every effort to help our fellow job seekers here in Indy.

This Friday, February 19th from 11:00 a.m. – 3:00p.m. EST, HAPPO is hosting its first Twitter event to help job seekers in each specific market. To prepare for the event, please help me spread the word to all of your PR colleagues in the Indianapolis area. Also, please be sure to help with retweets, mentions and hash tag monitoring! If you are looking for a job or have a position to fill, please shoot me an e-mail at bailey.adrienne@gmail.com.

For more information on this spectacular event, please visit http://helpaprproout.com/?p=114.

Help me, help you!

Journalists! Say something

10 Dec

To those journalist who are prompt about responding to pitches, thank you! For those of you who aren’t, here is a plead to at least say yes, no or maybe so. I take time to craft and personalize pitches to send to journalists I know cover specific topics, it’s always nice to see a response come through.

Today, I followed up with a reporter on a pitch I had sent her Monday, she quickly replied with, “I’ll respond to you when I have a chance. Thanks for your patience!” Less than three hours later, she responded saying, “Sorry about the rushed response from earlier this morning. It’s very hectic right now. Yes, please do send some additional information on client XXX. I am interested in publishing a column or working on a Q&A session together.” Patience is a virtue and manners are appreciated.

I know we’re all busy, but it takes a half a second to respond to an e-mail. And less than two minutes if you are interested. I understand e-mails get lost every now and then, but do yourself a favor and keep your inbox clean! We (PR people) want to be respectful of your time and busy schedules, but we have a job to do too.

So whether it is yes, no, maybe so or gimme’ more- something is better than nothing! And, if my pitch was awful, please tell me that too; constructive criticism and practice are the only ways to improve.

The Power (and Potential) of a Pitch

12 Nov

Today, I had the privilege of attending the Hoosier PRSA Meet the Media luncheon. Our guests of honor included Indianapolis Star editors Jenny Green, Steve Berta and reporter Cathy Kightlinger. As a media relations professional, it is imperative to jump at the chance to meet members of the media, especially local contacts in your area. Our Q&A session provided me with valuable insight on how the Indianapolis Star, like many newspapers, views and works with public relations professionals. Here are just a few of the takeaways:

  • Journalists are engaging in Twitter and other social media sites to monitor trends. Be sure you are providing new and pertinent material, not just contributing noise to what is already out there.
  • Be patient. When you send a pitch, don’t follow-up 5 minutes later with a phone call. Give them a day or two.
  • Journalists are not there to publicize your clients, they capture moments and report on news. Make sure what you are offering is newsworthy and pay attention to the 7 C’s (completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness)
  • Give as many details as possible, it makes their job much easier!
  • If you are offering up an exclusive, provide information in enough time and stay true to your word. Offer up interviews and keep them updated!

After the Q&A, I had the chance to ask Cathy what makes the perfect pitch. Her response, “provide all the details in an e-mail with names spelled correctly. My inbox gets blasted w/ e-mails daily so follow-up phone calls the next day are encouraged.” She also stresses the importance of doing your research and personalizing your pitch based on what they write or have previously written.  It might sound easy, but it takes practice and diligence.

In PR, especially media relations, it is important to pitch (and yes, I’m aware some say this word is dead) journalists who will benefit from your information. How are you tailoring your pitch to meet the needs of the journalist, the publication, and it’s readers? Being respectful of journalist’s time and interests is fundamental for building mutually beneficial relationships. Position yourself as a reliable, easy to work with and thoughtful communicator. You’d be pleasantly surprised at the results.

**Check out the HoosierPRSA blog for more info. Also, huge thanks to Ed Kanis, journalism teacher at Butler University, for teaching me the fundamentals of PR Techniques.

Agency Life

20 Jul

Oh the agency life…

I haven’t been in the PR field for long, but my work at an agency has given me a concrete understanding of what to expect in my PR endeavors. Agency life is exceptionally eventful; never a dull moment here in the office. However, I have come to learn there are particular skills you must possess/acquire in order to succeed at an agency. Obviously, I don’t know many since I just graduated, but here are a few I have discovered over the past 10 months.

In order to help young PR professionals like myself, please share your advice/suggestions for what it takes to thrive in an agency setting.

Multi-task: You may be working on 4-5 accounts at a time; each one requiring just as much attention as the others. Being able to effectively allocate enough time to each account is essential to meeting clients’ needs and exceeding expectations. The ability to jump from working on one client to another certainly comes in handy when opportunities arise! But always pick up right where you left off- this isn’t the time for unfinished business.

Delegate: Know exactly what it is you CAN do and exactly what it is others can do for you. Utilize your interns and work with other account executives to bounce off ideas, proof-read, calculate ROI, and find new opportunities. Agency life is a team sport- it takes a posse!

Think on your feet: The flair to provide quick and meticulous responses at the drop of a hat comes from a true understanding of your client’s business. Do your research, stay up with current trends and know what you are talking about. Most people don’t have time for bullshit, so cut to the chase and get to point- fast!

Organization (especially when pitching): Plain and simple, keep the inbox clean! The more organized you are, the fewer mistakes you make. Create e-mail folders for each of your clients that specifies what actions need to be taken (i.e. follow up, Google alerts, new pitches, internal information, etc.). I personally still enjoy writing things down, so pick up the pen and paper and record things the old fashion way too! Same goes when using your planner, have an electronic and tangible copy of everything.

Work with a sense of Urgency: Deadlines don’t wait for you so don’t let an opportunity pass you by. PR is not an 8-5 job, make yourself available and respond quickly to opportunities. Wouldn’t you want a reporter to do the same?

Commitment: Give it your all! All relationships, no matter what, evolve from a committed and trusting foundation. An exceptional PR professional knows the importance of strong dedication to his/her company, clients and the industry. Don’t you want to be exceptional?

Thoughts, comments and suggestions are always welcome! Tweet this

Looking for a PR internship this Fall?

14 Jul

Are you a creative thinker and problem solver? Do you have a passion for crafting strategic communications and learning how to influence public opinion? Are you currently pursuing a degree in communications or journalism and  have a desire to gain experience in a real-life work setting?

If yes then do I have the job for you!

Dittoe Public Relations is looking for an extraordinary fall PR intern to add to our team of talented and motivated PR Professionals. The internship primarily deals with consumer PR and media relations services.

We are seeking the most talented, driven and dedicated students from the surrounding universities. Please see the job description below or on our blog:

Fall 2009 Public Relations Internship Opportunity

WHO: College juniors and seniors

WHAT: Public relations internship at Dittoe Public Relations

WHEN: Fall 2009

WHERE: 2815 E. 62nd St., Suite 300

WHY: To advance PR skills in real-world situations and gain experience in an agency setting

About DittoePR

Dittoe Public Relations was founded in 1999 on the premise that clients deserve better – a higher level of service and greater results. A premier public relations agency with high-tech roots, Dittoe PR has grown to include an impressive roster of clients in many industries, including consumer electronics, gaming, digital imaging, education, lifestyle and consulting. Relentless in the pursuit of excellence for our clients, we pride ourselves on exceeding expectations every day – that means custom PR strategies, innovative ideas and flawless execution.

Internship Description

  • Assist Account Executives to generate media coverage for clients
  • Write persuasive and personalized pitches based on editorial calendars and consistent, in-depth research
  • Holiday gift guide pitching
  • Compile monthly updates for clients
  • Author bylines, case studies and press releases
  • Research and become familiar with media that would cover particular clients/products and create a press list
  • Use Photoshop to create PDFs of media coverage

Internship Qualifications

  • Applicants must be working towards a degree in journalism, public relations or communications
  • Strong grammar and writing skills
  • Detail-oriented
  • General knowledge of Windows and Photoshop
  • Work proficiently and effectively to meet deadlines
  • Be ready and willing to handle anything that is thrown at you – there is never a dull moment
  • Must be able to effectively communicate with staff and clients in an extremely timely manner
  • Have a genuine interest in journalism and public relations as well as the desire to learn above all else

Send resume no later than August 14th to:

Adrienne Bailey, Account Executive

Dittoe Public Relations

2815 E. 62nd St.

Indianapolis, IN 46220

adrienne@dittoepr.com

** Please Share on Twitter