Tag Archives: Chile

Viva Chile

14 Oct

(Jose Manuel de la Maza/Chilean Presidential Press Office/AP)

A moment in history we should never forget, Chile Cheers After World’s Longest Mine Rescue Ends: Oct. 14 (Bloomberg) — Chile completed the rescue of 33 miners trapped half a mile below the Atacama Desert for more than two months, sparking celebrations at the mine site and on city streets throughout the South American country. Cont…

I’d also like to note what a great job Oakley and The North Face did in donating items to help protect the miners. The North Face Chile was able to send the miners special shirts to deal with the humidity. And most notably, Oakley donated 35 pairs of its Radar sunglasses to the Chile mine rescue effort. “The men will wear the glasses as they come up to the surface, to fight against any damage to their retinas which have not been exposed to sunlight in more than two months, ” via Styleite. It’s estimated Oakley got $41 million in TV ad time. Brilliant PR move by the Oakley team and great job to everyone who helped with the rescue effort.

Video: http://www.boston.com/news/world/latinamerica/articles/2010/10/13/first_pair_of_33_men_rescued_from_chilean_mine/