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Indy Film Fest

20 Jul

I hope most of my local readers are familiar with the Indy Film Fest by now. But if not, allow me to enlighten you! This 10 day film festival, held at the IMA, is a perfect way to escape the summer heat and check out some films you might not normally see, or even know existed.

My boyfriend and I attended the opening night festivities and really enjoyed the venue (Toby Theater) and Sundance winning film, Another Earth, a fantasy/science fiction drama directed by Mike Cahill. I HIGHLY encourage everyone to check it out- seriously one of the better films I’ve seen in a long time.  Description as quoted from the program: “on the night of the discovery of a duplicate planet in the solar system, an ambitious young student and an accomplished composer cross paths in a tragic accident.” The acting was stellar and while the plot can be predicted quickly into the movie, you are surprised by the reality in which you discover the relationships and other planet. You can watch the trailers and read more here, http://trailers.apple.com/trailers/fox/anotherearth/.

We also caught the How Odd! Shorts Program- perfect for those with small attention spans! We plan to see Fuck My Life on Thursday and a few others before the event wraps up this weekend. Suggestions?!

Tomato and Hass Avocado Salad

7 Jul

This past Tuesday, I coordinated and attended a cooking segment at FOX 59 for one of my clients, Seasons 52. The head chef of the recently opened Indianapolis location did yet another in-studio cooking segment where he talked about the new summer menu items (menu changes weekly & four times a year) while preparing a delicious salad for FOX 59 viewers. I knew immediately after my first bite that I had to try and make it myself, and… I did- successfully! I would also recommend adding some citrus juice to preserve any leftovers and then enjoying them the next day on a bagel with cream cheese or as a sandwich with slices of the ciabatta bread.

Ingredients for Salad:

2 ripe tomatoes, cut in 1” chunks
2 avocados, peeled and cut in 1” chunks
¼ cup cilantro, chopped
2 ounces sherry vinegar
2 ounces extra virgin olive oil
½ teaspoon sea salt
Pinch of black ground pepper

For Plating:

4 thick sliced pieces of grilled ciabatta bread
2 cups arugula (wild organic)
Balsamic vinegar (aged) to taste

1. Place avocado and tomato chunks in a large bowl; combine all other salad ingredients and toss well, carefully combining all ingredients.  Allow salad to rest one hour at room temperature.

2. Season ciabatta bread with extra virgin olive oil and toast until golden brown, cut in thick slices and place on plate.

3. Add 2 cups organic arugula (or as much as desired) to marinating salad and toss well to coat leaves.

4. Spoon salad over the ciabatta bread slices, add a little of the juice on top.

5. Drizzle with aged balsamic vinegar and serve.

** While this may seem like a shameless plug for my client, I really wanted to share this with everyone because it is one of those restaurant recipes that is so easy to make at home. Now, of course, mine didn’t taste exactly like it does at the resturant, but close enough. Enjoy.

Resturant Radar

5 Jul

While we definitely enjoy hitting up the farmer’s market and making most dinners at home, I’ll always have the urge to check out what’s new with Indy’s dining scene. I’m a huge fan of the local food movement and am always curious to try new places.  Before the end of the year, I’d like to make it, at least once, to each of the the restaurants listed below. If you’ve dined at any of these before, please leave a comment with a few recommendations, I’d love to hear your thoughts.

Bon Appetit!

A Business Approach to Reducing Your Carbon Footprint and Living Well

15 Apr

I’d like to start off by saying how lucky, and thankful I am to work in an environment with such an extraordinary and innovative group of individuals. Each person brings something unique to the table, allowing for us to continually learn from each other and our diversified, yet collective interests.  Now to the point… I think it’s safe to say the most IT guys stick to computers and other nerdy, tech things 🙂 Well, at Young & Laramore we are proud to not only call our IT guy, our IT guy, but also our new appointed CeVO, Chief Environmental Office. Aaron Kohn has big plans for how we, as a company, can reduce our carbon footprint, and live well. He kicked off the week with a stellar presentation of all the little and big, ec0-friendly changes happening around the office. I hope that you each will take something away from this and eventually share this with bosses, co-workers, friends and family.

Here are just a few things we’re doing at Y&L to help make our community and work environment a better place:

  • BIKES: Our agency supplies 4 bikes that employees can ride around throughout the day. Whether you are off to lunch, a client meeting or just want to get some fresh air, the bikes are available for anyone to use at anytime. Tuesday I spent my lunch hour biking down the Cultural Trail to the canal; it was perfect. Aaron has also added some bike racks outside, as he hopes to have 50% of the agency biking or walking to work by mid-summer. Lofty goal, but totally possible.
  • FUN FACT: Over the past year, Y&L has done over 5 tons of recycling, everything from paper, cardboard, metal, plastic and even electronics. Are you giving your employees places to recycle? Are you encouraging it?
  • NEW INITIATIVE: Trash cans will be removed from individual desks and be replaced with blue recycling bins, encouraging people to think twice before throwing stuff away. This is part of a goal to reduce our unrecyclable waste to less than 10% of our total waste, and maybe even reach 7 tons of recycling this next year.
  • COMPOST & GARDENS: We are adding a compost bin in the kitchen. Why? Because we are planting a community garden to eventually provide free, healthy, organic vegetables for all. Right now we have four raised beds filled with a mushroom compost mix, but we hope to try and high yield vegetables such as tomatoes, radishes, cucumber, beans and herbs in the coming year.
  • CONSUMPTION: We are also working to reduce consumption, and have signed up for an online portal that tracks our consumption, utility rates and plots its against local weather data. More to come on specific goals in this area, but you catch my drift.

Is your business on board? What other fun things would you add to the list to help reduce your company’s carbon footprint?

Kick off presentation (awesome display by Aaron)

Butler Basketball is Making Moves

26 Mar

WOW, WOW, WOW- how about those Butler Bulldogs?

After last night’s incredible 63-59 victory over No. 1 seed Syracuse, Butler is headed to the Elite Eight and hopefully back on the road to Indianapolis for the Final Four. It was your classic David vs. Goliath, man vs. boy match-up and Butler came out on top. So to all you Syracuse fans, especially those who think funner is a word, SAYONARA- Butler is making moves!

I played basketball for nearly 15 years and learned the game is about a lot more than just skill. Here are a few of my personal mottoes- looks like Butler has these down pat.

  • Play as a team.
  • Play with heart.
  • Hustle… on and off the court.
  • Stay focused.
  • The least important thing is the score at halftime.
  • Never, ever give up!


Help A PR Pro Out (HAPPO)

15 Feb

Do you live in Indianapolis?

Are you currently looking for a job in Public Relations?

Do you have a friend who is looking for a job in Public Relations?

Are you interested in joining a growing industry?

If you answered yes, I have just the program that can help. Last week, Arik Hansen and Valerie Simon introduced a new online movement called Help A PR Pro Out (HAPPO). As the Indianapolis representative, I will be making every effort to help our fellow job seekers here in Indy.

This Friday, February 19th from 11:00 a.m. – 3:00p.m. EST, HAPPO is hosting its first Twitter event to help job seekers in each specific market. To prepare for the event, please help me spread the word to all of your PR colleagues in the Indianapolis area. Also, please be sure to help with retweets, mentions and hash tag monitoring! If you are looking for a job or have a position to fill, please shoot me an e-mail at bailey.adrienne@gmail.com.

For more information on this spectacular event, please visit http://helpaprproout.com/?p=114.

Help me, help you!

The Power (and Potential) of a Pitch

12 Nov

Today, I had the privilege of attending the Hoosier PRSA Meet the Media luncheon. Our guests of honor included Indianapolis Star editors Jenny Green, Steve Berta and reporter Cathy Kightlinger. As a media relations professional, it is imperative to jump at the chance to meet members of the media, especially local contacts in your area. Our Q&A session provided me with valuable insight on how the Indianapolis Star, like many newspapers, views and works with public relations professionals. Here are just a few of the takeaways:

  • Journalists are engaging in Twitter and other social media sites to monitor trends. Be sure you are providing new and pertinent material, not just contributing noise to what is already out there.
  • Be patient. When you send a pitch, don’t follow-up 5 minutes later with a phone call. Give them a day or two.
  • Journalists are not there to publicize your clients, they capture moments and report on news. Make sure what you are offering is newsworthy and pay attention to the 7 C’s (completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness)
  • Give as many details as possible, it makes their job much easier!
  • If you are offering up an exclusive, provide information in enough time and stay true to your word. Offer up interviews and keep them updated!

After the Q&A, I had the chance to ask Cathy what makes the perfect pitch. Her response, “provide all the details in an e-mail with names spelled correctly. My inbox gets blasted w/ e-mails daily so follow-up phone calls the next day are encouraged.” She also stresses the importance of doing your research and personalizing your pitch based on what they write or have previously written.  It might sound easy, but it takes practice and diligence.

In PR, especially media relations, it is important to pitch (and yes, I’m aware some say this word is dead) journalists who will benefit from your information. How are you tailoring your pitch to meet the needs of the journalist, the publication, and it’s readers? Being respectful of journalist’s time and interests is fundamental for building mutually beneficial relationships. Position yourself as a reliable, easy to work with and thoughtful communicator. You’d be pleasantly surprised at the results.

**Check out the HoosierPRSA blog for more info. Also, huge thanks to Ed Kanis, journalism teacher at Butler University, for teaching me the fundamentals of PR Techniques.