Meet one ‘Wise’ guy

I have wined and dined at many restaurants in my lifetime, and I can assure you there aren’t too many whose entrees and ambiance stick in my mind. However, during my third TasteCasting adventure I had the privilege of meeting one bar owner who’s got it right. Ladies and gentleman, I introduce you to Scott Wise, president and CEO of Scotty’s Brewhouse.

By positioning himself as Brewhouse’s ‘go-to man,’ Scott has been able to connect with his customers in a way most only imagine. A true believer in word of mouth and “top of mind” marketing, Scott stands behind each and every aspect of his restaurant. He takes suggestions to heart and accepts responsibility for any mistake- as a customer himself, he values what each individial thinks and feels as they walk through the door.

Social media is one tool that has allowed Scott the chance to quickly respond to feedback while being active in the dining process. Sites such as Twitter, Facebook and YouTube have given Scott another platform to share salent information with his customers while participating in two-way communication.

Scott Wise

“I think the power of social media is so expansive that even the ‘experts’ don’t know how far-reaching this can go. The more you work with it, like anything, the more adept you become in using it,” said Scott Wise. “Having a background in marketing and PR definitely helps me, so I grasp a few intricacies that the average restaurateur probably wouldn’t see as it pertains to marketing to our consumers.”

Scott has swiftly adapted to new technology and used it to his advantage- interacting with customers on a daily basis, no matter where he or they are located. I constantly see @Brewhouse popping up on my Tweetdeck or in my inbox. Scott wears many hats but it’s evident his true passion comes from engaging with the customers in new and innovative ways.

As you might have noticed, the engaged, customer-focused approach of Scott Wise (and everyone else at Scotty’s Brewhouse, for that matter) is what caught my attention.  When you combine that with good food and great beer options (because let’s face it, it’s a brewhouse), it’s pretty hard to walk out without saying “let’s do this again soon”. I leave you with this message from one ‘Wise’ guy: “Most importantly, I love what I do and enjoy the interaction.  Social media has been a way for me to keep my brand alive while letting my personality shining through.”